![]() In this respect, it is a near-perfect business model. It knows people want more matches, and it now has a paid-for solution. It’s a brilliant business model that has already been proven to work – $800 million a year is no joke. This is how Tinder makes money: it gets people using the freemium version of Tinder and then, by process of FOMO, gets them to update to a paying membership for better results. Do this and you can get Tinder Gold for either $10 or $12 a month, respectively. You can get price breaks, however, if you commit to a 6- or 12-month membership. How much does Tinder Gold cost? It ain’t cheap! A membership for Tinder Gold costs $29.99 a month. However, there is a cheaper way of changing your Tinder profile’s location (that’ll save you money). It also lets you change your location too. For instance, with Tinder Gold, you can see who already likes you before you swipe, rewind your last swipe right, and get a list of curated top picks just for you every single day. Tinder Gold – Tinder Gold gives you everything you get with Tinder Plus, just with a few added extras. Tinder Plus and Tinder Gold is now used by 4.1 million Tinder users and is believed to generate around $800 million in revenue for Match Group, Tinder’s owners. Tinder’s solution to this was Tinder Plus and Tinder Gold, two premium tier versions of the app. Surviving on investor capital is fine, but eventually, a start-up needs to start making money. And this is where things started to get interesting… By late-2013, Tinder was averaging around 350 million swipes per day – or, 4000 a second! By the close of 2014, Tinder was processing almost 1 billion swipes per day. Tinder was initially trialed on college campuses (just like Facebook), where it quickly became extremely popular. Related: Is eharmony Worth It? Read Our Analysis. Interestingly, IAC was also responsible for the development of, OKCupid, and Zhenai (a Chinese dating app). ![]() Tinder itself was funded and developed inside InterActiveCorp (IAC), a start-up incubator run by Tinder’s parent company, Match Group. Tinder was founded in 2012 by Sean Rad and Justin Mateen, who met at the University of Southern California. The History of Tinder – From College Campus Tests To 57 Million Users… 72% of Tinder users believe Tinder is the most racially diverse dating app on the market – 74% of users have dated someone of a different racial background.The average Tinder message sent by a male is 12 characters long, whereas the average Tinder message sent by a female is 122 characters long.Men message their matches quickest (within 5-minutes) compared to women (usually around 38-minutes).Female users get WAY more matches than their male counterparts – upwards of 300-400% more.Whereas 33% of men admitted to casually liking pretty much anything, regardless of attraction/connection.91% of female users admitted they only ever like profiles they feel a connection/actual attraction to.85% of Tinder users say, “I love you”, within the first year of dating.9% of Tinder users find it hard to commit to one person because of the choice of potential mates available via the app.95% of Tinder users meet their matches in the same week as matching with them.70% of US college students have NEVER met their matches.40% of US college students reckon Tinder is for “hooking up” – not serious dating. ![]()
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